About
Community, craftsmanship and culture lie at the heart of Nicholas Daley’s work. Having graduated from Central Saint Martins in 2013, the London-based designer launched his eponymous brand in 2015. Embedded in his lineage, his practise intertwines personal narrative with wider black British and diasporic themes, incorporating tradition, authenticity, and diversity.
Clothing deeply rooted in both present and past, Daley reconsiders meaningful subcultural movements through his contemporary menswear wardrobe. Incorporating bespoke textiles and complex finishes into every collection, the label partners with a range of artisan makers in the UK and beyond to infuse garments with nuance and depth, expanding its sustainable systems through ethical sourcing and innovative repurposing.
A vehicle exploring ideas around identity, heritage, and memory, Daley celebrated his multicultural Jamaican Scottish roots in the return to Slygo exhibition held at both the V&A Dundee and London’s now gallery. His work is also included in the National Museum of Scotland’s Fashion and Style Gallery. Most recently the designer’s work has featured in the V&A Fashioning Masculinities exhibition and, as the ‘Appear Here Space for Ideas’ winner in 2022, Daley launched a London pop-up store, bringing the ND universe to life.
The label has supported music charity initiatives including Tomorrow’s Warriors and introduced the Nicholas Daley x Fred Perry grant program in 2019. Once more, his cultural music moments have included working with institutions like the V&A Southbank Centre and Gala Festival under the ND creation Woven Rhythms. In an effort to foster young design talent, Daley has taken part in apprenticeship and mentoring schemes, and shared his knowledge and experiences in a series of university lectures and panel discussions themed around diversity and inclusion.
Nicholas has been supported by the British Fashion Council’s NewGen Designer Programme, showcasing his collections during London Fashion Week. He was the recipient of the 2019 international Woolmark prize semi-final award, an LVMH prize finalist winner in 2020, a BFC x GQ designer menswear fund finalist in 2021 and was awarded the BFC fashion trust award in the same year. In 2022, Nicholas won the BFC x GQ Designer Fashion Fund, which awards a yearlong bespoke high-level business mentoring, legal services and a £150,000 cash prize. In the same year he became a BFC/Vogue Designer Fashion Fund finalist and was announced as a true reflection of outstanding talent in the UK. A year later, Nicholas Daley was nominated for New Established Menswear Designer of the Year in 2023, at the British fashion Council Awards.
Collaborating with brand partners like Mulberry, Adidas, Fred Perry, and Champion as well as the likes of Chelsea Football Club, G.H Bass and Carhart WIP. The label can be found in global retail locations and online at Mr Porter, Nordstorm, Bloomingdales and SAKS Fifth Avenue.
Timeline
MARCH
Creative Director of the Blue Creator Fund, Nicholas Daley, was joined by the 5 winners for the the opening of the special exhibition ‘This Game is What We Make It’ at London’s iconic Saatchi Gallery. Thanks to everyone who came down to support!
FEBRUARY
Nicholas Daley b2b Patta Soundsystem - Colour Factory Takeover Celebrating Highsnobiety's 'Not In London' Series
FEBRUARY
Launches exclusive collaboration with Highsnobiety as a part of their 'Not In London' series
FEBRUARY
Presents Theo Crocker's Dream Manifest : Brick Lane Jazz Festival's Barbican Takeover
January
Celebrating Paris Fashion Week at A-One Records
2025
DECEMBER
Presents our Christmas Pop-up Shop in Soho
JUNE
Presents Spring/Summer 25 Collection 'Sacred Drums'
APRIL
Launches adidas Originals collaboration scarf
FEBRUARY
Presents V&A Friday Late x Nicholas Daley: Fabric and Folklore
JANUARY
Presents Autumn/ Winter 24 Collection 'Anansi Rhythm'
2024
OCTOBER
Launches Chelsea FC collaboration 'Tied Together'
SEPTEMBER
Launches G.H.Bass collaboration, releasing the Weejuns Horse-bit loafers
JUNE
Presents Spring/ Summer 24 Collection 'Reggae Klub'
2023
FEBRUARY
Presents Autumn/ Winter 23 Collection titled 'Roots to Rebel'
2022
SEPTEMBER
Presents Spring/Summer 23 collection titled 'Calpyso'
JUNE
Awarded the 2022 British Fashion Council x GQ Prize
APRIL
Launched Fred Perry collaboration featuring @morgangsimpson from power house band Black Midi.
FEBRUARY
Presents Autumn/Winter 22 collection titled 'Dark Haze'
JANUARY
Launched Mulberry collaboration featuring Shabaka Hutchings & Lianne La Havas.
2021
SEPTEMBER
Presents Spring/Summer 22 collection titled 'Blue Quilt'
July
Launched Nicholas Daley x Fred Perry capsule collection featuring south London artists Sam Akpro.
MAY
'Return To Slygo' exhibition launched at NOW Gallery in London.
MARCH
Launched Nicholas Daley x Lavenham Spring/Summer 21 collection featuring musician Eddie Hick from Sons of Kemet.
2020
OCTOBER
Launched Nicholas Daley x Fred Perry Autumn/Winter 20 collection featuring musician Obongjayar
OCTOBER
Launched Nicholas Daley x Lavenham Autumn/Winter 20 collection featuring musicians Rago Foot and Goya Gumbani
July
Presents Spring/Summer 21 collection titled ‘Stepping Razor’.
April
Announced winner of LVMH prize 2020.
January
Presents Autumn/Winter 20 collection titled ‘The Abstract Truth’ at EartH during London Fashion Week.
2019
November
Presents ‘Reggae Klub Revisited’ night at the V&A Dundee.
October
Nicholas Daley x Fred Perry AW19 collection launches in London and throughout Asia with a tour in Tokyo, Osaka and Manila.
October
Nicholas Daley x Fred Perry AW19 collection launches globally.
October
Woolmark Prize collection launches exclusively at Ware-mo-Kou store.
September
‘Studio Nicholas Daley’ launches exhibition at the V&A Dundee.
June
Presents Spring/Summer 20 collection titled ‘Astro Black’ at St Mary-at-Hill church during London Fashion Week.
JANUARY
Presents Autumn/Winter 19 collection titled ‘Black Ark’ at Bethnal Green Working Men’s Club during London Fashion Week.
January
Presents Nicholas Daley x Adidas MakerLab collection at Paris Fashion Week.
2018
July
Awarded semi-final prize at 2018/19 International Woolmark Prize.
June
Presents Spring/Summer 19 collection titled ‘SLYGO’ at The Swiss Church during London Fashion Week.
february
Nicholas reaches 2018/19 Woolmark Prize Final.
January
Presents Autumn/Winter 18 collection titled ‘Red Clay’ at The Swiss Church during London Fashion Week.
2017
June
Presents Spring/Summer 18 collection titled ‘Madras’ at 180 The Strand during London Fashion Week.
January
Presents Autumn/Winter 17 collection titled ‘Blackwatch’.
2016
August
Releases Autumn/Winter 16 collection titled ‘KinDread’.
June
Presents Spring/Summer 17 collection titled ‘Juteopolis’.
April
Releases Spring/ Summer 16 collection titled ‘First Beat’.
2015
September
Graduate collection exclusively stocked at International Gallery Beams.
June
Nicholas Daley graduates from Central Saint Martins with a first-class honours degree in BA Menswear Fashion.
May
Presents graduate collection Spring/Summer 15 ‘Culture Clash’ at Central Saint Martins runway show.
