Community, craftsmanship and culture lie at the heart of Nicholas Daley’s work. Having graduated from Central Saint Martins in 2013, the London-based designer launched his eponymous brand in 2015, a practice intertwining personal narrative with wider Black British and diasporic themes. 

Clothing deeply rooted in both present and past, Daley reconsiders meaningful subcultural movements through his contemporary menswear wardrobe. Incorporating bespoke textiles and complex finishes into every collection, the label partners with a range of artisan makers in the UK and beyond to infuse garments with nuance and depth; expanding its sustainable systems through ethical sourcing and innovative repurposing.

A vehicle exploring ideas around identity, heritage, and memory, Daley celebrated his multicultural Jamaican-Scottish roots in the Return to Slygo exhibition held at both the V&A Dundee and London’s NOW Gallery. Most recently the designer’s work has featured in the V&A Fashioning Masculinities exhibition and, as the Appear Here Space for ideas winner for 2022, Daley launched a London pop-up store, bringing the ND universe to life.

The label has supported music charity initiatives including Tomorrow’s Warriors and introduced the Nicholas Daley x Fred Perry Grant Program in 2019. In an effort to foster young design talent, Daley has taken part in apprenticeship and mentoring schemes, and shared his knowledge and experiences in a series of university lectures and panel discussions themed around diversity and inclusion.

Nicholas has been supported by The British Fashion Council’s NEWGEN designer programme for the past six seasons, showcasing his collections during London Fashion Week. He was the recipient of the 2019 International Woolmark Prize Semi-Final Award, an LVMH Prize finalist winner in 2020, a BFC x GQ Designer Menswear Fund Finalist in 2021 and was awarded the BFC Fashion Trust award in the same year.

Collaborating with Mulberry, Adidas and Fred Perry, the label can be found in global retail locations and online at the likes of Dover Street Market, Selfridges, Nordstrom, Mr Porter, SSENSE and Matches.


  • JUNE 2022

    Awarded the 2022 British Fashion Council x GQ Prize

  • APRIL 2022

    Launched Fred Perry collaboration featuring @morgangsimpson from power house band Black Midi.

  • JANUARY 2022

    Launched Mulberry collaboration featuring Shabaka Hutchings & Lianne La Havas.

  • SEPTEMBER 2021

    Presents Spring/Summer 22 collection titled 'Blue Quilt'

  • July 2021

    Launched Nicholas Daley x Fred Perry capsule collection featuring south London artists Sam Akpro.

  • MAY 2021

    'Return To Slygo' exhibition launched at NOW Gallery in London.

  • MARCH 2021

    Launched Nicholas Daley x Lavenham Spring/Summer 21 collection featuring musician Eddie Hick from Sons of Kemet.

  • February 2021

    Presents Autumn/Winter 21 collection titled 'Forgotten Fury'.

  • October 2020

    Launched Nicholas Daley x Fred Perry Autumn/Winter 20 collection featuring musician Obongjayar

  • OCTOBER 2020

    Launched Nicholas Daley x Lavenham Autumn/Winter 20 collection featuring musicians Rago Foot and Goya Gumbani

  • July 2020

    Presents Spring/Summer 21 collection titled ‘Stepping Razor’.

  • April 2020

    Announced winner of LVMH prize 2020.

  • January 2020

    Presents Autumn/Winter 20 collection titled ‘The Abstract Truth’ at EartH during London Fashion Week.

  • November 2019

    Presents ‘Reggae Klub Revisited’ night at the V&A Dundee.

  • October 2019

    Nicholas Daley x Fred Perry AW19 collection launches in London and throughout Asia with a tour in Tokyo, Osaka and Manila.

  • October 2019

    Nicholas Daley x Fred Perry AW19 collection launches globally.

  • October 2019

    Woolmark Prize collection launches exclusively at Ware-mo-Kou store.

  • September 2019

    ‘Studio Nicholas Daley’ launches exhibition at the V&A Dundee.

  • June 2019

    Presents Spring/Summer 20 collection titled ‘Astro Black’ at St Mary-at-Hill church during London Fashion Week.

  • JANUARY 2019

    Presents Autumn/Winter 19 collection titled ‘Black Ark’ at Bethnal Green Working Men’s Club during London Fashion Week.

  • January 2019

    Presents Nicholas Daley x Adidas MakerLab collection at Paris Fashion Week.

  • July 2018

    Awarded semi-final prize at 2018/19 International Woolmark Prize.

  • june 2018

    Presents Spring/Summer 19 collection titled ‘SLYGO’ at The Swiss Church during London Fashion Week.

  • february 2018

    Nicholas reaches 2018/19 Woolmark Prize Final.

  • January 2018

    Presents Autumn/Winter 18 collection titled ‘Red Clay’ at The Swiss Church during London Fashion Week.

  • June 2017

    Presents Spring/Summer 18 collection titled ‘Madras’ at 180 The Strand during London Fashion Week.

  • January 2017

    Presents Autumn/Winter 17 collection titled ‘Blackwatch’.

  • August 2016

    Releases Autumn/Winter 16 collection titled ‘KinDread’.

  • June 2016

    Presents Spring/Summer 17 collection titled ‘Juteopolis’.

  • April 2016

    Releases Spring/ Summer 16 collection titled ‘First Beat’.

  • September 2015

    Graduate collection exclusively stocked at International Gallery Beams.

  • June 2015

     Nicholas Daley graduates from Central Saint Martins with a first-class honours degree in BA Menswear Fashion.

  • May 2015

    Presents graduate collection Spring/Summer 15 ‘Culture Clash’ at Central Saint Martins runway show.