Nicholas Daley x Fred Perry SS21

Nicholas Daley x @fredperry capsule collection.

Intertwining both brands ethos of celebrating British subcultures, craftsmanship and of course music.

Featuring south London artist @sam.akpro incorporating artworks by @gaurabthakali.

Nicholas Daley x Fred Perry Music Grant 2021

After the success of last years grant, Nicholas and Fred Perry relaunched the Music Grant for 2021.

This years selected panel of judges include broadcaster and Worldwide FM founder Gilles Peterson, DJ and Rhythm Section founder Bradley Zero, musicians Nubya Garcia, Nilufer Yanya and Cultural Editor Tara Joshi.

"Initiatives like this provide a life line for artists looking to break out of their bubble and get their voices heard on a larger platform. A&R, to me, is about elevating unheard voices and maximising their reach - and that’s exactly what I believe we can achieve with this project.” - Bradley Zero


Nicholas Daleys fully immersive exhibition RETURN TO SLYGO at NOW Gallery celebrates the coming together of Nicholas’s roots and his passion for music in a multi-sensory installation.

A marriage of Nicholas’s three core values of community, culture, and craftsmanship, the exhibition showcases a variety of Nicholas Daley's collaborators, such as illustrations from Gaurab Thakali, photography from Piczo and Bolade, visual art from Tilly Mint and bespoke hand knitted rugs on display.

Nicholas Daley x Lavenham SS21

The second collaboration with British quilting specialists Lavenham. Focusing on the iconic reggae legend Peter Tosh and the synergy between music and martial arts in the 1970’s, Nicholas uses the ’Sashiko’ practical embroidery as the main point of inspiration, whilst incorporating military details and reference to martial arts aesthetics.

Featuring long term collaborator @nache_edward from award winning UK jazz group @sonsofkemet.

Photography: Bolade Banjo

Styling: Stephen Mann

Tomorrows Warriors x The Reggae Klub T-shirt

A reissue of the iconic Reggae Klub T-shirt which was created by Nicholas' parents who ran one of the first Reggae club nights during the 70s in Scotland. 

Nicholas Daley donated a percentage of each sale of the Reggae Klub T-shirts to Tomorrow's Warriors, a pioneering talent development agency, creative producer, educator, charity and consultancy specialising in jazz.

“Thank you to all who bought Nicholas Daley’s beautifully crafted limited-edition The Reggae Klub T-shirt. The donation to Tomorrow’s Warriors from the proceeds help us continue our vital work nurturing young black jazz talent, and in particular, female musicians." Janine Irons MBE co-founder of Tomorrow’s Warriors

Nicholas Daley x Fred Perry Music Grant

As part of the ongoing collaboration with Fred Perry, Nicholas Daley launched an initiative that gives back to the UK music community, giving one lucky artist or band the support they need to hone their craft and get their music out into the world.

Nicholas Daley selected a panel of five industry experts to judge the entries. This includes musicians Obongjayar and Nabihah Iqbal, Mixmag’s Head of Digital Seb Wheeler and DJs Zakia Sewell and Don Letts.

London based singer/song writer Aden Niye won the grant and received a two-day masterclass at legendary Metropolis Studios, where she could record music with the help of industry experts.

Nicholas Daley x Fred Perry AW20

Taking inspiration from the Fred Perry archives, Nicholas creates unique silhouettes and elevates fabrics whilst exploring the musical interchange between reggae and punk.​ ⠀

Featuring musician and member of the judging panel for the FPXND music grant @obongjayar ⠀

Photography: Bolade Banjo

Styling: Stephen Mann

Nicholas Daley x Lavenham AW20

The first collaboration collection with traditional British quilting manufacturer @lavenham imaging a practical uniform inspired by Reggae sound system culture. 

Featuring musicians @goya.gumbani and  @ragofromthelo 

Photography: Bolade Banjo

Styling: Stephen Mann


As part of the 2020 LVMH prize in Paris, Nicholas joined the competition and successfully reached the finals with seven other international designers. 

The panel of judges assembled for June’s final presentations included a lineup of Marc Jacobs, Virgil Abloh, Edward Enninful  and Anna Wintour.

Nicholas was announced joint winner of the prestigious LVMH award, receiving prize money and an exclusive mentorship program with LVMH industry experts. 

Nicholas daley x Fred Perry/George Cox SS20

Nicholas reworked the iconic Fred Perry Barrel Bag inspired by his parents Reggae night in the 1970’s with custom typography artwork by @gaurabthakali

Additionally he worked on an adaptation of the iconic George Cox made in England Monkey Boot in two exclusive colour ways. ⁣⁣⁣⁣⁣

Photography: Bolade Banjo

Styling: Stephen Mann

V&A Dundee: Studio Nicholas Daley

Nicholas Daley first standalone exhibition at Scotlands first design museum at the V&A Dundee. Focused on unpacking the importance of the studio as a site of exploration and creative endeavour.

The exhibition revealed the characters and collaborations which energise Nicholas and the importance of his Scottish/Jamaican heritage and the influence of music in his approach to fashion.

Watch the 'Studio Nicholas Daley' short film here

V&A Dundee: Reggae Klub Revisited

As part of the exhibition, Nicholas curated an evening of music at the V&A Dundee, paying homage to his parents original club night ’The Reggae Klub’ between 1978 and 1982 across Scotland.

The night was hosted by musician and DJ Nabihah Iqbal, British reggae legends Dennis Bovell, the father of Dub and founding member of Aswad Brinsley Forde and Glasgow native DJ Bake. Bongo Club regular Messenger Sound System provided the sound to the line-up.

The evening enforced Nicholas's principle of bringing people together through the power of music.

Nicholas Daley x Fred Perry AW19

A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brought Fred Perry and Nicholas Daley together to create a collection celebrating counterculture.

The debut AW19 collaboration collection is based on the continuation of the SLYGO story, Nicholas' homage to his family's role in the emergence of the reggae sound system culture in Britain.

Featuring London based Guitarist Mansur Brown.

Nicholas Daley x Fred Perry Presents: Live at 100 Club

The AW19 collaboration collection was launched at the historic music venue The 100 Club.

The night included live performances from Jamaican Dub poet Linton Kewsi Johnson, Yussef Dayes, Obongjayar and Mansur Brown and his band.

6Music’s punk-and-dub kingpin Don Letts and reggae veteran Dennis Bovell closed the night out with a DJ set that embraced the eclecticism of the night perfectly. Through the reggae poetry of Johnson, to the hyper-energised lounge dreams of Dayes and Mansur Brown’s blues hypnosis, it was a beautiful celebration of black music in London past, present and future.

Read more on the night here


As part of the Adidas MakerLab studio series, Nicholas Daley featured exclusive custom adaption of the Adidas superstar to celebrate 50 years of the Superstar during Men’s Paris Fashion Week for AW20 season. 

Rebuild of the iconic Adidas track fabric reworked into an ND classic Baker Boy Hat produced exclusively for Dover Street Market London as part of the Monochrome Market launch.

Nicholas Daley International WOOLMARK prize 2018/19

Nicholas was part of the contestants for the International Woolmark Prize 2018/19 and was awarded the finalist prize.

“I’ve always enjoyed working with wool ever since my graduate collection. I’ve worked with many British wool manufacturers since the beginning of my brand across Yorkshire and Scotland and I feel that working with wool is integral to my brand. For me it’s about trying to embrace the past, which we have such a rich history of British manufacturing of wool cloth, and how I can push it forward.”

Nicholas's Woolmark collection was exclusively sold at the Ware-Mo-Kou store in Shibuya, Japan.